Clayton Makepeace
Founder & President

Clayton has spent the last 35 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements, investment products and books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $2 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

Wendy Makepeace
General Manager

Wendy began her direct response career in 1982 as a customer care representative at Phillips Publishing International. A natural-born firebrand with a steel trap mind, she quickly moved up through the ranks, learning, then improving each aspect of that company’s operations and making significant contributions to its amazing growth.

By her tenth anniversary at Phillips, Wendy had become Marketing Director for the entire health group, in which capacity she supervised mail planning, mail list selection, printing and mailing – both for promotions and fulfillment.

Wendy and Clayton officially “merged” in 1993 and have two beautiful children together.

Today, Wendy directs all day-to-day operations for ResponseInk, the Profit Center, and The Total Package.

Deanna Blanchard
Copywriter

Deanna considers herself extremely fortunate to have begun her direct response career as one of Clayton's staff copywriters. 

Talk about starting off on the right foot!

By day, Deanna cranks out all the daily copy needed to keep The Total Package exciting and growing and soaks up all she can about the direct response business.

By night, she returns to her first love – writing fiction – and has a book in progress that she hopes will give the indomitable J.K. Rowling a run for her money.

John McCrea
Copywriter

We first met John in 2006 when he won first place in Clayton's Power Marketing Summit Copywriting Challenge.  Then, when he delivered us a string of promotions over the next two years that absolutely sizzled we knew it was time to bring John onboard.

Much like legendary copywriter John Caples, John served in the military and worked as a Mechanical Engineer before discovering he had a hidden knack for copywriting. 

Since embarking on his copywriting career, John has written for several renowned clients including Agora Inc., Weiss Research Inc., The Motley Fool, Schaeffer's Investment Research, KCI Communications, and Angel Publishing.

Harun Bahri
Marketing Strategist & Copywriter

Harun beat over 800 applicants for one of our newest copywriter positions through a series of creative, exciting and humorous sales letters and marketing creatives – he even sent us a pet Giraffe!

He is a bright, energetic, experienced copywriter and marketer who put his publishing and consulting businesses on hold and moved all the way from sunny and hot (but it’s a dry heat) Phoenix, Arizona to join us.

Besides helping us grow The Total Package, Harun will be working with our clients to significantly expand their businesses and profits.

Len Bailey
Copywriter

Len – like Harun – beat out more than 800 applicants to land a position as one of our newest copywriters. But don’t let his “new guy” status fool you. His sample sales letter knocked our socks off.

A veteran of the U.S. Air Force, Len hails from the snowy slopes of New Hampshire’s White Mountains. He cut his teeth writing copy for Littleton Coin Company, but had rapidly outgrown his position. So he packed up his family, said goodbye to the 6-foot snowbanks, and drove a thousand miles to balmy (by comparison) North Carolina.

Here at ResponseInk, Len will help our clients expand their lists and explode their profits. You’ll also find him lurking around The Forum, doing his best to help other “newbies.”

Jill Chandler
Project Coordinator

Jill is our Scheduling Queen.  Her formidable spreadsheets – detailing even the smallest projects and who's responsible for them – are the law of the land.

She keeps everyone on track – even our rambunctious web guys.

As the mom of an active little boy and a former business owner and manager, Jill has developed some amazing organizational skills.  For her, keeping our office on schedule is a piece of cake.

Jackie Stone
Partner Relations
Customer Development. Joint Ventures.

When it comes to building strong – and profitable – business relationships, just ask for Jackie. One way or another, Jackie’s worked marketing and PR since she was 14 – when she boosted sales at a small dress shop by 65% in just two short weeks. And her career has been a fascinating journey ever since.

She’s produced concerts and promoted bands for five entertainment centers. Published phone directories for Bellsouth (the “real” yellow pages). And helped form a successful catering company. Not to mention raising three sons and running her own home business!

Here you’ll find Jackie tirelessly developing new ways for ResponseInk and our customers to create bigger winners more often. And we wouldn’t have it any other way.

David Dittman
Director of Web Design

Dave is a Virginia Tech alumnus, a Marine, and one of the tech savviest computer, network and web guys we know.

Dave’s background includes tech consulting and support, web design, wireless and wired network design and maintenance and has taught classes on all of the above.

Now a full-time member of the ResponseInk staff, David manages our growing team of web designers.

Craig Burgwardt
Graphic Designer

Craig is an award-winning graphic designer and artist whose creations have a proven track record of increasing revenue for any company lucky enough to hire him.

And did we ever get lucky!

He moved his family from Colorado to Western North Carolina, and we were quick to snatch him up.

Craig now puts his exceptional creative abilities to work for ResponseInk and The Profit Center, punching up the power of our promotions and Internet marketing with his innovative designs.

Graham Livengood
Web Designer

Graham is focused. His one goal is to make websites that are faster than a speeding T1 line and can leap tall monitors in a single bound.

E-mail blasts? Got it. New product pages? Done. Site re-design. Finito. Help with an affiliate’s site? Done and done. Graham is here to dig deep into the code to help get bigger winners more often.

Forrest Livengood
Web Designer

Forrest recently graduated from the University of North Carolina at Asheville with a degree in Multimedia Arts and Sciences.

When he's not designing animated banners and other eye-catching web elements for ResponseInk clients, he moves silently through the web, striking down problems efficiently and invisibly.

Pete Schissel
Web Designer

A graduate of Ithaca College in Upstate New York, Pete worked his tail off to earn a degree in Mathematics, then promptly discarded it to work in the publishing industry almost exclusively since graduation.

Pete is an indispensable part of the ResponseInk team, designing eye-catching and effective e-mails, web pages and banner ads for our clients.

Tanya Lopez
Finance & Operations

Tanya has been with Team Makepeace longer than anyone except Clayton and Wendy. And frankly, we wouldn’t know how to live without her.

Tanya joined us in 1999 as Clayton’s personal assistant, helping out with invoicing, banking, bill-paying, tax filing, purchasing, arranging all of Clayton’s travel plans -- and pretty much anything else that needed doing in the office.

In addition, to her duties at The Profit Center™ and ResponseInk™, Tanya’s marketing degree has led her into a nice side-business inventing, producing and marketing great products (and a book on how to do it) with her significant other, Jon.

Martha Shelton
Reception, Client Services

Martha’s job is to make you happy. And it doesn’t matter if you’re a prospective client or an old friend. She’ll treat you like gold.

Not sure who to ask for? Or know, but can’t seem to reach them? Martha’s got you covered. Just dial “0,” and she’ll quickly track down just the person you need. Plus, she handles our mail – so you’ll never worry about the status of a package you’ve sent or one you’re expecting.

Martha also serves as our Customer Service Specialist for The Total Package.