In 2005, Clayton Makepeace created The Total Package e-zine to help business owners, marketing executives and copywriters get “Bigger Winners, More Often.”
Five days each week, subscribers receive proven response-boosting secrets for every aspect of direct response: Strategy, media selection, product development, pricing, offer structure, copywriting, graphic design and more.
With over 400 issues in The Total Package Archives and a new issue being published daily Monday through Friday … with an online store packed with response-boosting products … and with much more help for direct marketers on The Total Package website, Clayton’s brainchild has grown into one of the Web’s most powerful resources for direct marketers of all stripes.
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